The label for Seña includes an antique document depicting the partnership between Eduardo Chadwick of Viña Errázuriz and the Mondavi Family with the signature of both partners and a Spanish phrase that says "Seña is the alliance of two families that captures the spirit of Chile, the land and our passion for excellence".

The blue on the Seña seal represents the colour of Lapizlázuli (from the Latin "lapis" - stone - and the Arabic "lazuli" - blue -) typical Chilean stone found north of Santiago in the high Andes and Badakschan, Afganistan. Known before our Era by the Pharaohes, Queen Cleopatra used it as a personal adornment.

Rarely found chemically pure, this cherished semi-precious stone is opaque and reaches a vitreous shine when is rigorously polished.